Meet Alison Loughman! From posting on social channels and spearheading email marketing to cleaning out the office fridge, Alison wears many hats as Fifth Group’s marketing manager. Learn more about her in today’s #FGRFamily Spotlight below!
How long have you been a member of the FGR Family?
I’ve been with Fifth Group for the past three and a half years – I started in June 2016.
What is your position and a few of your responsibilities?
I’m the marketing manager. My two main priorities are social media and email marketing for all brands across the Fifth Group portfolio, including Bold Catering & Design. I lead our new social media ambassador program, which allows our hourly employees to share real time, authentic moments from inside the restaurants for our social channels. I also spearhead email marketing, which includes distributing newsletters to our 50,000 subscribers, FGR Rewards emails and general updates from the restaurants. I also handle gift card inventory and donations, various administrative office tasks and offsite FGR events.
What is your favorite part about being in the Fifth Group family?
I love working for people who care so much about what they do. Our partners, who started these restaurants 26 years ago in a bungalow off Crescent Street, truly believe in what they do and that faith is contagious. My job is marketing, and I love being able to promote a product that I am already a huge fan of. It’s also encouraging to see how many people across all levels of the restaurant feel the same way as me.
Where are you from originally?
I was born in New Jersey, and I lived in Chicago before we moved to Georgia when I was seven.
When you were a kid, what did you want to be when you grew up?
A chef or an author. I’ve always had a creative streak and I’ve always loved to eat and read!
Describe yourself in three words.
I would say thoughtful, humorous and loyal.
What is your spirit animal?
My cat, Willow. She is pretty, always hungry and just a little messed up.
What is the best advice you’ve been given?
One of my favorite pieces of advice is “all advice is autobiographical.” It’s important to remember that when someone is giving you advice, they are speaking from their own past experience, which may or may not apply to your own values or life goals.
If you could eat at one FGR restaurant everyday for the rest of your life, which one would you choose?
La Tavola. I love pasta, but could also live off of the rest of their seasonally-inspired food like salads and raw seafood crudos.
Do you have a favorite Instagram account you follow?
Bon Appetit has always been one of my favorites. I also enjoy Overhead LA.
If you were a Fifth Group concept, which one would you be?
El Taco because I’m fun, friendly, casual, full of chips, tequila and beer, and beloved by everyone.
What are you best known for around the office?
I’m usually the one who cleans out the fridge. I also have fancy groceries that people tease me about. We do a quarterly office lunch and I’m in charge of choosing where we’re ordering from and selecting the menu, so that’s a pretty big deal!
Are there any foods you refuse to eat?
Bananas! I don’t think I ever liked them as a kid, so I’m just not interested in eating them now.
Do you have a morning ritual before work?
I try to meditate every morning, even if it’s just for five minutes to start the day off right. I also usually drink a cup of hot water with ashwagandha powder in it – it boosts your immune system and enhances your mood!
Have you ever had a celebrity encounter?
No, but I’m looking forward to running into Usher next time he stops by South City Kitchen Midtown.
What is your favorite holiday and why?
I like Thanksgiving. It’s all about food and spending time with your people.
What are the top music artists you’re listening to right now?
Spotify recently named Spoon my artist of the decade. I’m also really into Wilco. I’m a big fan of indie rock and pop.